Monday, March 8, 2010

Blogging Could Be More Effective Than You Thought- Google Analytics & Etsy Minis

Brain in a Jar by YourOrganGrinder

After noticing that views from my blog were lower than they should have been in my Google Analytics stats for my Etsy store, I began to do some investigating and realized that clicks on Etsy minis show up within Google Anayltics as visits from within Etsy, rather than visits from a blog or website.

This means that some of the traffic coming from your blog or website (when people click on your Etsy mini) won't be identified as having come from that traffic source (, which may lead people to underestimate the effectiveness of blogging as a promotional tool.

Fortunately it is possible to find out how many views have come through Etsy minis, and also whether people have clicked on the link in the mini that leads to your shop or a specific item.

Instructions for assessing visits via Etsy minis:

Step 1. Go to the dashboard in the left panel within Google Analytics. Click on 'Content'. Next, click on 'Top Content'.

Step 2. Go to the bottom of the page where you will find a search box with the option to 'Filter page containing:'.

Step 3. The code for traffic from etsy minis is 'em', so type 'ref=em' into the search box and click 'Go'. This will then show you the visits to your store that have come via etsy minis (and the item numbers if they clicked on a particular item in the mini).
Don't forget to show more rows of results if necessary (that option is also found on the bottom panel where the search box is located).

As well as etsy minis on your blog, some of these visits may have come from other people's minis if they have featured your item as a favorite, or from 'related items' in a Storque article, as the code is used for that as well (thank you to Ferrolux for providing that insight).

Thank you to for the em coding. Other codes are also available from the code list on the bloghandmade blog.

53 percent of Statistics are made up Cuff Links by Jamie Riley Be Moso

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  1. wise tips as always ms morph - thank you!

  2. Good sleuthing ~ Thanks for the heads up !

  3. I know this is going to be helpful as soon as I read thru it all, so thx fo Ms. Morph and Ange for posting!


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